June 10, 2007
Are You Winking In The Dark?
Have you ever heard this expression?
“Water, water, everywhere, and not a drop to drink.”
It’s kind of like that with traffic on the Internet. It’s all around you, eight lanes of traffic racing along at top speed through cyberspace. But do they even know you’re there?
Hence one of the most important challenges in Internet marketing…driving traffic to your site. Whether you’re a copywriter, or someone who has a business presence on the Internet, this is a tremendously important aspect of your marketing.
And this certainly is one of the constant topics at any Internet Marketing seminar. And while you may not even want to become a major player in the world of “traffic control”, you at least need to understand the basics.
Two friends and colleagues I rely on for this are Sherman Hu and Perry Marshall.
Sherman’s all about Web 2.0 and an expert on using Wordpress to drive traffic. And of course, Perry is known around the world as “Mr. Google Adwords” with his Definitive Guide to Google Adwords.
It might really stun you to know how few of your potential clients are even aware of how to drive traffic to their sites. It’s super important to at least be able to have a basic conversation with your potential clients about this. Because the last thing you want to do is become responsible for an online sales letter that nobody is seeing, or buying from.
If your client doesn’t have a clue about this, you need to raise their awareness in your initial consultation. Because no matter how fantastic their product is, or what a complete marketing masterpiece your sales copy is…if there’s no system in place to drive traffic to the website, you’re just “winking in the dark.” They must implement strategic methods of unleashing a steady flow of targeted visitors to their website.
And the times they are a’changin.
Web 2.0 is a broad term being bandied about these days. But the fact is, you really do need to get an understanding of the far reaching ramifications of this. It’s all about building trust, establishing relationship, and becoming as “real” as possible in your marketing.
Enjoy today’s podcast!
2 Comments on Are You Winking In The Dark? »
June 10, 2007
Steve Geer @ 7:40 pm:
once again, you have pointed out an ignorance of mine. I understand the need to drive traffic to a site. How to do that is still a mystery. You make a great point. I don’t want to be winking in the dark.
I will stayed tuned for further emails!
A dry copywriting sponge in:
Columbia, SC
Your friend there
Steve Geer
June 18, 2007
Trease Carpenter @ 9:05 pm:
Boy, even as a travel writer I am so behind the times. I do not have a website yet. The thought of creating one and putting it up scares me. I have a book on how to do one, so I’ll need to start reading it and get going with this. There are so many things to think of.
Tina, I’m very interested in those that need articles written or those who need conversational style scripts. How do you find these markets? I want to write articles both online and offline. And it doesn’t necessarily have to be about travel or travel related.
There’s so much to think about with all this stuff. How do you wrap yourself around it all and where do you go to learn it all?