As promised, today marks the kick off of the first new Podcast in many moons. I’m excited to be back with you!

Today I’d like to invite you to start thinking about your copywriting career in a whole new light. Not just as a business, or a way for you to make money. It’s really so much more than that. You see, when you get rolling with a successful copywriting career, it should become a LIFESTYLE for you. And it’s sure as heck isn’t about sitting on a beach, sipping a drink with an umbrella in it while you occasionally lift a finger to type a sentence or two on your laptop (though you CAN do that from time to time too if you choose!)

I’m talking about a lifestyle that puts your values and priorities front and center at all times.

A lifestyle that along with the fun, beautiful, and exciting times, allows you to fully focus on the inevitable valleys in life too, such as illness, family emergencies, and unexpected bumps in the road.

It’s widely acknowledged that most folks with a traditional j-o-b are only a paycheck or two from complete financial meltdown. If life throws you a curveball, you’re apt to be out of the game faster than you ever thought possible. I can remember those days very well, the days when you are constantly adding the numbers in your checkbook, trying like heck to stretch your two or three digit bank balance to the end of the month. It’s no fun, and in fact, it can be downright frightening.

Instead, consider the peace of mind you can have, when you know you have a skill so valuable, you can literally crank up the financial thermostat as needed. You can work as hard as you want, and see the profitable rewards piling up in the bank. You can scale back for a while, with the full assurance and security of knowing there is plenty of money to last you for a very long time, and whenever you want to, you can add more to the pot. It is SO worth it to put the effort into transforming your life this way. This past month brought that home to me even more powerfully than before.

Now, it’s time to show you another wonderful benefit of a muscular copywriting career!

Perhaps you think it’s out of place to spend some time showing you pictures of my new “world headquarters” in Arizona. But you see, in this blog I want you to have a chance to get to know me. That means giving you windows to look through to see how I do things, and why. And more than that, it’s meant as an encouragement that you really CAN get there from here! Only a little more than 2-1/2 years ago, I was as in the dark about copywriting as many of you may be right now. I can remember wondering if I’d ever understand the rhythm and flow of an effective sales letter. And now? Well, take a look at…

The 6-Figure Remodel

It all began when we were driving around indulging one of our passions–looking at real estate. And low and behold, we came upon a house sitting on half-an-acre, with a mountain view, and a TON of privacy. Plus, it had a separate 500 square foot office, AND a double garage, AND a separate shop, AND some wonderful possibilities for separate courtyard areas, AND it had enough room for guests, AND it had a fricking huge swimming pool AND it had plenty of room for the mobile office, AND…our accountant told us we needed a big fat tax deduction this year after her eyes bugged out of her head over how much my income had increased.

Only problem was this place was totally devoid of any personality in the decor. Bland, boring vanilla everywhere, horrible pink and white linoleum and pink and white bathroom tile (Hello 1960’s? Your TILE is missing and it’s at our house!) Plus, there weren’t enough patios, we didn’t like the grey cement porches, hated the window coverings, appliances, and gawd-awful flourescent lights and SIX ceiling fans in the living room and kitchen. It looked like an invasion from “Apocalypse Now” with the full onslaught of helicopters landing.

So, being the actionable kind of folks that we are, we bought the place at the end of December, and began tearing the beejeebers out of it in January.

Here’s a few pics of the demolition derby. Here’s one of the bathrooms. Should give you the general idea..

Here’s the kitchen AFTER we’d torn out everything, including the kitchen sink!

The new tile floor was in process, some of the new color was already on the walls (SIXTY gallons of paint to do the color scheme we wanted!), and the new fridge was sitting in place. Those ugly pantry doors are long gone, replaced by new custom built pantry with an Adventium oven. You can see the new dishwasher with towel over it in the doorway. The new Trivection oven and the SINK were in the living room! :0) We were waiting for the new cabinet install. Believe it or not, TOMORROW is the day we finally get our solid surface countertops installed. They had to be built in Tucson and trucked in.

Here’s a celebration moment when we finally had most of the remodel done. Note there is no longer one SPECK of vanilla left in this place!

Nice surprise, yes?

We’ve got big plans for “world headquarters”, which we now have dubbed Casa de Milagro (House of Miracles). We intend to host some very unique, intense, and inspiring small events here. If you come to visit, you’ll be welcome!

We’ve added a “baby” vehicle to the mix, with a Jeep Rubicon to go exploring in the desert. See the 6-figure truck? It’s working hard loaded with a full pallet of landscape brick for one of the new courtyards we’ve built.

Here’s the view from my new office…

Looking toward the office from the back door, and a quiet place to relax by the grape arbor…

A few more views of the back courtyard. (I swear right this very minute, I can hear Ron and Rusty thrashing around in the pool!)

All in all… It’s a Dog’s Life!

OK, that’s been fun! Hope you had fun too. But in all seriousness, please keep in mind what putting the effort into your coypwriting can mean to you. The possibilities are literally limitless. Take a few minutes to watch today’s podcast. And then start thinking about what it is you need to get where you’d like to go with your copywriting business.

Then please post your comments here. I’d really love to hear from you about what your stumbling blocks are with copywriting. What’s holding you back?

You’re not alone out there, even though it can feel like it sometimes. I’m right here. And I want to help you achieve the lifestyle you deserve.

Until next time.

Use the links below to watch the podcast!