I thought it would be helpful to take a short journey in the “a little way back” machine to recap what I’ve been up to. And of course, that means starting with the Authentic Copy Intensive in Sebasco Harbor Maine. I’ll be adding more beautiful photos from Maine to this very cool photo album as we go too.

The Authentic Copy Intensive was absolutely incredible. Mother Nature blessed us, because along with four days of brain busting content, we had picture perfect weather, as you can see!

The first photo is of the gazebo at Sebasco Harbor Maine. Every morning we walked through this charming little structure, on our way to the day’s session. In spite of nature’s allure, not one person wandered away during the day to frolic in the sunshine. I dubbed the attendees “Intensifiers” which proved an apt description for the energized time we shared together.

Ron and I reserved a 3-bedroom cabin for the event as well. It had a full on view of the bay, plus a massive stone fireplace that really enhanced our evening gatherings. Each day, after everyone had a bit of time to decompress over dinner, we’d regroup in the cabin for lively discussions, Q&A, and just some enjoyable time getting to know each other better.

You can see the mobile office parked right out in front. That was the “annex” for our event! One night we all crammed ourselves into it to watch a DVD we’d preprared for each Intensifier on our Sony flat screen TV (more on this later!). We rocked the house…literally! Fun times, but also an important time that cemented each person’s intention about the reality of their goals, dreams, and purpose for their copywriting business.

Here’s the lighthouse at Sebasco Harbor. The lighthouse is actually another choice for rooms, and few of the Intensifiers stayed here. The top floor has a fantastic 360 degree view of the harbor and surrounding grounds of the resort. Beautiful!

And of course, a trip to Maine in October wouldn’t be complete without a riot of fall color. This photo says it all…

So what, you may ask, does this lovely environment have to do with your copywriting business? Everything.

One of the reasons I chose Sebasco Harbor is because it represents the kind of lifestyle you can have when your life is fueled by a successful copywriting career. Gary Bencivenga said it best when I attended his seminar in New York City…“Why not the best?”

That’s what you should expect for yourself! And once you understand exactly how powerful developing your copywriting and marketing muscle can be, you’ll have the ability to chose what “the best” means in YOUR life.

I know how much you may struggle with that concept right now. But believe me, it’s all there waiting for you.

But let me be crystal clear on this point…

You’ll never get there alone, trying to figure out how to be a copywriter from a book. You won’t get there on sheer force of will or a truckload of postive thinking. You need a bigger, wider, and deeper view than that, one that encompasses the very foundation of the “who, what, why, where, and when” of writing copy. One that integrates HOW you think, WHAT you think, getting really razor sharp with your copy, and understanding the big marketing picture that incorporates the copy you write as one of a myriad of crucial aspects for a successful campaign.

You don’t need to be another Hemmingway.

You don’t need a college degree.

You don’t need to wait until Jupiter aligns with Mars, and someone annoints you a “real” copywriter.

You DO need to be willing to put in the effort, take the action, and invest the time, energy, and resources necessary to “get good” and get moving.

I’m going to do my darndest to help you get there.

Until next time…

I’ll show you how a blind guy and crazed copywriting maven took on a six figure remodeling job for a new “winter office” and got it all done in only three short months. It’s amazing what you can do when you’re powered by “intention!”